You may have noticed a logo in my web page’s footer saying ‘The Ethical Move” and wondered what it’s all about. Well, instead of guessing, I thought I should take some time and tell you a little about it, as it is very important to me.

In their own words, The Ethical Move believe that:

“how we sell matters”

The Ethical Move is a group of people taking the first step in moving away from the manipulative selling techniques used in the digital world. As members, we pledge not to use particular selling and marketing techniques or to use them responsibly. The pledge focuses on seven primary elements. The folks at The Ethical Move have a pledge page explaining each element well: The Pledge.

But here is a summary in my own words…

Charm Pricing

Charm Pricing is when a seller tries to make an item seem cheaper by going a single/few digits under the higher amount. A great example is instead of saying something costs $100; they say $97.

As a member, we pledge not to use the number 9 in our pricing.


The “Get It Now Before This Deal Expires” Deal. You get so worried you will miss out that you rearrange your entire (sometimes limited) budget to get the deal in time – only to find that it’s still running a week/month later. Countdowns in itself is not an unfair practice, but unscrupulous parties can abuse it to create that ‘knot in the stomach’ feeling of missing out.

Yes, there are instances where an offer is limited. For example, as I prepare my online courses, I will also be running them for a limited time each year which means there will be a cut-off.

The difference – the cut off is genuine, and you will know upfront when and how often the course is running. If you cannot afford it or don’t have time for it now, you can always sign up when it runs again.

False Scarcity

False Scarcity often ties in with No.2 (countdowns) and can get you anxious. As a solopreneur, I honestly can only accommodate so many seats at a live venue or for the online course. I prefer to interact directly with my class, and there are limits.

If a course is fully automated or the offer is electronic, there is often no need to create this pressure.

Lead Magnets

Lead Magnets is a difficult one. The deal is this: I give you something free in exchange for your email address. Without it, many businesses would be dead in the water. Email lists are how we grow our client base and keep them informed. So really, it isn’t ‘free’ in the true sense of the word.

The problem is when you make this trade and then get inundated with emails, sales and promotions that may or may not include content you even signed up for.

Not all of us are marketing guru’s, and it can be difficult for someone like myself to know how much is enough and if we are still adding value – which is our primary intention.

The responsible thing to do is make sure your subscribers know they can unsubscribe at any point – no hard feelings. Their information is not sold or farmed out for profit, and you stick to what you said you would.

Bait and Switch

This one drives me crazy. You get told to take a quiz, and you will receive something personalized – or something like that.

But all you get is sales pitches and buy this to get that nonsense! I want to think I cannot be hooked by Bait & Switch, but (sigh) it still happens.

All I can say to marketers that use this – enough already!!

Woke Washing

This one is a particularly nasty element to marketing nowadays. I battled to write this paragraph without ranting. So I decided to quote directly from The Ethical Move:

Woke washing is the appropriation of ethical and progressive values with the intent to leverage image and increase sales, when behind closed doors, the actions and words don’t match the reality (when a brand donates to BLM while exploiting BIPOC in their supply chain).

– The Ethical Move

As members, we pledge to be transparent and honest about our actions and words.

Secret Recipe

Secret Recipe is something I often refer to as the Silver Bullet Solution. Unfortunately, it happens a lot in the health and wellness industry and can be very frustrating seeing a continuous stream of the same rhetoric: ‘You will get these miraculous results if you eat this and do that!’

I’m not saying some of these ‘secret recipes’ don’t work. What I am saying is that they will not work for everyone. If it did not work for you, then it isn’t your fault, and there isn’t something wrong with you. Even if a million people had success, they do not live your life, have your DNA or deal with what you deal with. You are unique and not a statistic.

There is also more than one solution to anything, and more often than not, there is no hack or shortcut.

What do we do about it?

So there you have it. Honestly, there isn’t much you can do other than educate yourself and your family around these tactics. But, as a blogger, business owner, entrepreneur or anyone with influence, you can perhaps do what I am…

I promise to uphold these values and apply them responsibly. I am grateful to have guidelines like these and honestly hope others will do the same.


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Inflammation is at the root of many diseases, yet often overlooked when dealing with the management or treatment plan. Another aspect that gets overlooked is diet. But, before we look at how anti-inflammatory food can help reduce that nasty inflammation, let’s first define inflammation.

There are two primary types:

Acute meaning short, sudden, sometimes severe, may last a few days or weeks.

Chronic meaning slow, creeping, mild to severe and develops over months and years.

Acute Inflammation

We all know acute inflammation. For example, the insane headache, the fever or the heat you feel when you get a mild infection or injury. These are all excellent indicators of acute inflammation. However, this is usually short-lived and physically manifests your body, mobilizing a very effective defence strategy. So it’s actually a good thing.

Our first reaction may be to stamp it out immediately and take pain medication. (It is, after all, very uncomfortable, and it’s in our DNA to avoid pain). But, pain and discomfort aside, this process is doing exactly what it needs to be doing. Our immune system is going into hyperdrive to speed up the healing process and get us up and running as quickly as possible.

THE QUESTION: If inflammation is good, why would it be at the root of diseases?

Excellent question; so glad you asked!

The problem is that when the inflammation doesn’t go away, it leads to chronic inflammation.

Chronic Inflammation

Unlike acute inflammation, chronic inflammation isn’t always as apparent. It’s tempting to use a heavy word like insidious, but in truth, it is, yet again, the body correctly reacting to its environment. Correct or not, long term low-level inflammation can be very damaging to us. The immune system gets overworked and then becomes like a toddler that’s just been given a few caffeine concentrated energy drinks. Anything and everything is fair game for an enthusiastic attack. Your immune system struggles to discern good from bad and can begin attacking healthy cells; this leads to disease.

While this is all a very descriptive way of explaining inflammation, the folks at Harvard Medical School did a great job explaining it from a medical perspective. If you are dealing with any form of inflammation or the diseases listed below, I highly recommend reading the article: Understanding Acute and Chronic Inflammation

Diseases Caused by Inflammation

Most of our health issues can be traced back to chronic inflammation, but here are some of the big ones. I would love to say these conditions are rare, but they are almost as common as the flu: (The list is also much longer, but these are the most common)

  • Rheumatoid arthritis
  • Allergies
  • Cardiovascular Disease
  • Intestinal Permeability (aka Leaky Gut)
  • Obesity
  • Diabetes

Inflammation can also cause general pain and discomfort that do not fall neatly under a diagnosis.

So What Does Food Have To Do With All Of This?

Food actually has a lot to do with it. There are many foods in our modern diet known to cause inflammation. Granted, these foods have varying levels of inflammatory effects. Much of the reaction depends on the person, but they cause inflammation nonetheless.

If you are battling with general malaise, pain or one of the many conditions linked to inflammation you may want to consider cutting some of these foods out. (See below)

The good news is that there are also foods that help our body fight this inflammation, and they are readily available; we need to know the difference. To help you, here are some foods to avoid and foods to include that can assist you on your anti-inflammatory journey.


If you have an allergy or sensitivity to any foods, you will want to skip them, but you get the idea.

These foods are all-natural and are abundant in the nutrients and compounds our bodies need to optimize health.

Rich in nutrients and antioxidants, green foods are a sure-fire way of combatting inflammation.

This includes: kale, watercress, spinach, microgreens, cabbage, rocket, mustard greens, bok choy, beet greens

Also known as ‘good fats’ we now know that they form an important part of a balanced diet.

This includes: avocados, olive oil, salmon, egg yolks, olives, nuts & seeds, coconut oil

Rich in antioxidants (specifically sulforaphane), shown to be potent at fighting compounds causing inflammation.

This includes: broccoli, cauliflower, brussels sprouts, radish, turnips, collard greens

They are packed with fibre vitamins and are one of the best anti-inflammatory foods available. They are also so easy to incorporate into your diet.

This includes: strawberries, blueberries, raspberries, goji berries, blackberries.

An anti-inflammatory remedy as old as time itself. Our ancestors have been using herbal teas before science was around to prove it was effective.

This includes: green tea, rooibos tea, turmeric & ginger tea, dandelion tea, chamomile tea.


The foods we need to exclude are vastly different. They are often devoid of nutrients and made from one or two ubiquitous, cheap and exploited ingredients.
Here are some foods to exclude if you want to avoid or reduce inflammation

Gluten isn’t a problem for everyone, but it is one of the primary causes of gut inflammation.

This includes: wheat, spelt, rye, barley, pasta, cereal, cakes, cookies, beer

These are highly processed fats that have been exposed to high heat or synthetic fats.

This includes: margarine, fats too high in Omega-6 fatty acids, fats found in processed or fried foods, fats known as trans fats.

Besides playing havoc on your insulin and energy levels, refined sugar offers very little nutritionally speaking.

This includes: cookies, cakes, savoury and sweet sauces, low-fat foods, premade beverages

While you might not be allergic, you may have a sensitivity causing inflammation. Please consult a healthcare professional to be sure and avoid self-diagnosis.

This includes: eggs, peanuts, nightshades, dairy, soy, gluten

GMO foods are controversial, and perhaps an area to rather err on the side of caution.

This includes: corn, soybeans, potato, canola, sugar beets, cotton (cottonseed oil)

A Little More on GMO Foods

Each country allows for various chemical exposure levels or genetic modification to food items. Therefore, it is always best to investigate your region or country’s policies if you want to incorporate clean or organic eating.

Just for fun, here’s a link to one of my favourite ads about the number of chemicals found in food. It’s called the Worlds Most Skippable Ad. You most likely will only watch the first few minutes, but it’s enough to illustrate the point.

Essentially, a diet focused on fresh whole foods is the ultimate way to optimize your health.


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Porta loo's in various colours with a banner saying Weight Loss The Wrong Way

Porta loo's in various colours with a banner saying Weight Loss The Wrong Way

Weight loss is a subject that I treat with a great deal of respect. However, I am hesitant to promote it as a product or skill. I believe that not only is it deeply personal, it’s also often (not always) a side effect that detracts from what we should be focusing on – being healthy. Focusing on your health will usually have the welcome side effect of weight loss if there is a weight issue. The problem happens when we perceive thin as healthy and are prepared to do whatever it takes to get thin. Even if it means weight loss u

Wait, what did you say?

Okay, so that was a loaded paragraph. It probably has some of you saying – ‘what the hell is she talking about! Weight gain or obesity is a very real problem and needs to be dealt with!’. Or, you are silently nodding in agreement. It is a polarizing and powerful subject, which further affirms my hesitation to post anything that says – 10 ways to lose 10 kilos or something to that effect.

Respect is Key

Many factors affect the weight of your body like health, age, genetics, hormones, bone density, body type, medications, supplements, lifestyle, stress – you get the point. Narrowing the focus to diet and exercise alone is not only myopic but, in most cases, doomed. Like I said earlier, throwing in a quick 10-for-10 post about weight loss is contrary to the ethos of Nutrichologist. If weight is your focus, then give it the time and attention it needs and if you are going to enlist someone to help you, make sure they are as committed to your health and wellbeing as you are.

Solutions Galore

Finding a buddy, coach, practitioner, or program is usually the last resort. Between the decision to lose weight and enlisting help, we often turn to the offerings flaunted on the internet or shelves at our local pharmacies. (Sadly, I have to add health stores and some naturalists to this list as well). A large portion of the solutions on offer are supplements. They come neatly and provocatively packaged as a tea or tablet. As trends have changed, so too have their terminology and marketing strategy.

Moving with the Times

Gradually I have seen the focus shift from slimming or dieter’s tea to cleansing teas or supplements. Cleansing is a hot topic, and you cannot fault the marketers for adapting to trends; it is their job, after all. But, if forced to, I will say that their proclamations are a little closer to the truth than before. Not much, but a little.

By now, you have gathered that I do not approve of these products; let’s see why.

But, do they work?

Let’s deal with whether they are effective for weight loss or not. If your only goal is to lose weight, then yes, diuretics and laxatives may work.


There are caveats; they may be harming your body and, you will most likely pick up the weight you lost and a little extra. Weight gain after rapid weight loss applies to about 90% of the population who use this weight loss strategy. I’m pretty confident with that stat,, so, I will not add in any studies here.

Do a survey

Instead, I will ask you to do a little survey of your own. Look to yourself and those around you. How many have tried a slimming strategy like this? How many have been successful? How many have kept the weight off? Lastly, how many did this with the product alone – no ‘only effective in conjunction with a calorie controlled diet’ nonsense?

So what makes them effective, and why do we keep going back for more?

  • The majority of these products use natural laxatives or diuretics. These cause frequent bowel movements or urination.
  • As these forms of elimination are closely associated with the popular cleansing trend, there is the added sense of body cleansing with these kinds of results.
  • Intuitively it feels right and good. (You could add juicing to this list, but that needs its own post. Juicing in and of itself is not bad but can be misused much like these teas and supplements).
  • The proof of ‘loss’ is also sitting right there in the toilet bowl – no guessing required. It was in you, now it’s not. Whether we acknowledge this or not, psychologically, little tick boxes are getting ticked.

You said natural – how can it be a problem if it’s natural?

  • Again, most of these products are derived from natural herbs or plants. They can include aloe, senna, rhubarb root, cascara, buckthorn and castor oil. One and all tried, tested and proven since ancient times and shown to be potent in treating constipation and water retention. No argument there.
  • Some plants/herbs are potent and regulated like a drug. Depending on the strength, you may even need a script. Tough regulations like this immediately says there is a danger or at very least a cautionary factor that we need to consider.

Now that we have established they work (and work so well that some need to be controlled), how do they work?

  • Diuretics and laxatives work on your bladder and large intestine (not your small intestine).
  • The small intestine is where all your absorption happens. If you are eating highly processed sugary foods, then – sorry – it is still going to end up in your system and do all the damage they were always going to do. If you are calorie focused, then the answer is also yes; calories are absorbed here as well.
  • Prolonged and/or excessive use will eventually affect your body’s ability to absorb fat. So when you see a fatty layer in the toilet bowl, you may want to do a little victory shout out. The thing is, it’s not the fat you want to get rid of. You want the stuff sitting around your belly, on your hips etc., and that isn’t what you are seeing.

Dietary fat and the fat on our body is not the same thing

  • We need healthy fat in our diet and our bodies. We use the fat we consume for essential things like maintaining cells and mitochondria.
  • These kinds of teas or supplements are effectively speeding up the elimination process. Pulling water from our body to loosen everything up and make it come out quicker.
  • Losing water weight shows quickly on the scale.

Let’s talk Darkside or rather downside if that’s too ominous

The level of severity or how quickly these effects kick in will differ from person to person. Results will depend mainly on their state of health when they start. So, if you aren’t experiencing these straight off the bat – give it time.

  • Laxative abuse is real and not just amongst those who have bulimia, anorexia nervosa and teenagers. Its use, (ahem – misuse) is prolific, and we need to be aware of it. As you read through this list, you will understand why.
  • Misuse of these products can lead to permanent damage to the gastrointestinal tract. Considering this is our bodies only way of drawing life-giving nutrients from our food and drink, that’s a pretty big problem.
  • A damaged gastrointestinal tract opens the door to many diseases such as osteomalacia (softening of the bones), cancer, GERD, Celiac Disease, IBS, gallstones, fertility issues – let’s say the list is long and serious.
  • Then there is also nausea, stomach cramps, vomiting, diarrhoea, fainting and rectal bleeding (not sure why that last one isn’t more of a deal-breaker for people, but, anyway).
  • The diuretic effects cause our kidneys to release more sodium to facilitate all that water drawn from our body. So much of that water is coming from our blood.
  • Besides chronic dehydration, there is the loss of minerals and electrolytes that our body needs to function optimally.
  • Now for the ironic bit – it may also cause severe constipation and pain due to the colon losing its ability to function correctly. In extreme cases, this has led to the surgical removal of the colon.

There is a place for these herbs and plants in the medical world, but not in the dieting arena. The option is alluring not only because of the snazzy marketing, but let’s face it, it gets the job done quickly. It’s also an inexpensive way of bypassing the ‘real work’. They make them taste pretty good and are so easy to incorporate into your day to day life. But, and this is the mother of all buts, they come at a very high cost, and my question to you is:

Is it worth it?

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lady leaning back and resting

When we talk about health, we tend to think diet, exercise, and your friend’s latest proclamation of some fantastic new life-changing supplement. We are all bombarded with the latest and greatest all the time, and it always seems to come down to being told that you must be doing things very differently from the way you are currently doing things. While there isn’t anything overtly wrong with that, we often overlook the small stuff.

The simplest things can have an enormous and impactful long-term benefit on our health. They almost seem trivial and easily forgotten while we sweat through gruelling workouts and count our calories and carb intake.

Perhaps if we brought a little math to these little things, it might help illustrate the efficacy of simple acts. Think of each act as the numeral 1. Doing one of these simple acts once doesn’t seem like much, but do it every day for a year, and suddenly it becomes 365 acts of nourishment and kindness to you and your health journey.

So, whether you choose only to do one or many of these suggestions and you decide to give it a try consistently, take a moment to consider the cumulative effect on your health. The best part of these boosters is that they are free, don’t need any special equipment, and nobody needs to know. It’s like going into stealth health optimisation mode.

‘Knowledge is a process of piling up facts; wisdom lies in their simplification”
Martin H Fischer

1. Breathe before and during a meal

Adequate and optimal digestion occurs when we activate our Parasympathetic Nervous System or Rest and Digest state. A quick and effective way to do this is through a breathing technique known as diaphragmatic breathing. By activating our vagus nerve (aka *pneumogastric nerve), we are helping our body get into a state of relaxation, which means our blood flow, heart, lungs, and digestive organs can work on our food in the best possible way. When we are stressed, we activate our Sympathetic Nervous System, which moves resources away from our digestive system to our extremities and places our brains on high alert. We effectively go into an emergency state and are ready for action. Digesting a meal is not essential and more of a hindrance, as the objective is to get food out of the system as quickly as possible and shortcut the nutritional absorption.
*(pneumo = lungs & gastric = stomach)

2. Chew your food

Following on from breathing, chewing is a critical factor that influences digestion. We should chew each bite for around 30 seconds before swallowing as a rule of thumb. For those of you who have reached out to that biscuit next to your tea and are now chewing for 30 seconds – you are probably thinking, ‘that’s insane!’. If you are eating highly processed foods, there will probably not be much left in your mouth after 30 seconds. Highly processed foods very seldom have fibre, and we need fibre! Also, some enzymes help digest and break down food (especially carbs) in our saliva; these then react with other enzymes in our stomach, which further help digestion. By skipping or skimping on the chewing part, we put undue strain on our stomachs, leading to indigestion, gas, bloating, and even leaky gut syndrome.

3. Move more

I feel like this point has been flogged to death already, and you may have rolled your eyes when you saw this. Unfortunately, it is a goody, and as prolific as this tip may be, it cannot be overlooked or ignored. If all you can do is stand up and stretch at your desk every 30 min, then do that, but try as much as you can to MOVE MORE!

4. Eat at least one green vegetable every day

Green vegetables are like that small gun Will Smith gets in MIB. It seems ineffective and boring, but boy does it pack a punch. Dark leafy greens are beneficial in purifying our blood, improving circulation, strengthening the immune system, improving the liver, gall bladder and kidney function, and so much more. (Dynamite truly does come in small packages when it comes to green veggies)

5. Get a plant

There is so much to say about this, but let’s keep it simple. Not only does it help freshen the air around you, but if you manage to keep it alive and flourishing, you will (and I speak from personal experience) feel like a champion (cue Chariots of Fire background music). It looks good and connects you with nature. If you are stuck in an office all day, that little glimpse of the beautiful nature you are caring for can be the highlight of your day.

6. Make your bed

I am not talking Marie Kondo tidy here, and if you are a messy person by nature, start with just making your bed every day. Moms across the planet are nodding their heads at this. There is even a navy big gun who says it’s one of the secrets to success. (A gazillion moms and the navy seals can’t all be wrong). It’s not just about making the bed; the act of tidying and organising follows through to your thoughts and has a similar effect on your brain waves. (If you are interested in what the navy guy had to say – he wrote a book: Make Your Bed: Little Things That Can Change Your Life… And Maybe the World by William McRaven. I haven’t read it yet, but I make my bed every day and think there is merit to the title alone).

7. Make a decision

I am sure you make decisions all day long, but we are talking about you and your health. So, for today, make a decision about yourself and stick with it. Today you can decide:
– I am beautiful
– I am where I am meant to be
– I am worthy
– I have a great smile
– I am strong
Make it about you, make it positive and believe it.
This may take some practice as we are often not as direct about what we think or believe about ourselves unless negative. We feel guilty or think it makes us vain, which is not our goal. As humans, we react to positive and negative feedback on a molecular level, and our internal feedback is even more acute. You are literally destroying cells in your body every time you engage those negative thoughts.
(If you want to understand this on a deeper level, I highly recommend you read Biology of Belief by Bruce Lipton).

8. Do a Swop Out

Identify one food item or activity that may be contributing to your health issues and swap it out for something that helps optimise your health. Let’s say you eat a choc chip muffin with your morning coffee every day from the local garage on your way to work (and breathe – that’s a very long sentence). What can you swap that out with that is a healthier option? The idea is not to deny you your morning snack, just optimise the opportunity. If you aren’t ready to give up on baked yumminess, consider making your own over the weekend and using more fibrous flour, dark chocolate, less sugar or healthier sugar and less salt. Same thing, just you did the quality control and know that you put the best ingredients in – (your blood pressure and gut will thank you!).

9. Cook extra

Cooking a little extra for dinner and then taking it for lunch the next day is another powerful secret weapon. Being prepared with so little extra effort needs to have an award or some formal recognition. It saves you time in the morning, avoids you having to starve yourself because you didn’t have time to organise lunch and avoids that oh so alluring temptation of buying junk food, so there is the money being saved as well.

10. Take the scenic route

Whenever and wherever the opportunity presents itself – take it. If you don’t have to rush home and there is a less congested route, more calming and beautiful, choose that one. Take that one if you are walking to your appointment from the parking lot and there is a route through the garden.

These actions can seem so arbitrary that we would hardly mention them. They aren’t the kinds of things we sit down at a coffee date with our friends and gush about how we drove the ‘long way’ home from work on Thursday and saw the most amazing garden with flowers in full bloom. You are more likely to hear a confused ‘okay, that’s a bit weird’ than an “OMG! I also did that, and it was awesome”, but it does not take away from the fact that as trivial as they may seem, we don’t do it, and we most certainly don’t appreciate the impact they have on our health. These small things add up and build toward a happier and healthier you.

I challenge you to try just one for a while. No, you won’t suddenly lose 10kg, you won’t suddenly be healed of anything, but maybe, just maybe, you may have a moment of happiness, a moment of less gas or a moment of calm and that, my friends, is priceless and everlasting.

Like ‘creeping obesity, these stealth health tips have a more positive connotation ‘creeping healthiness’. Try them out and enjoy the rewards.

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Person holding an ipad with the text What is a Nutrichologist?

If you just searched for what a Nutrichologist is, and all you could find is this site, you are definitely wondering what this new fandangle Nutrichologist is.

The short answer is… I made it up. Actually, my partner John made it up after hearing me say for the 100th time, “I can’t keep telling people I’m a nutritionist that works on the principles of health and eating psychology coaching!”

Added to this, I love what I do and can’t get enough of it, so more studies are on the horizon… how do I encapsulate all of that? Somehow John has this uncanny ability with words and very casually looked over at me one day and said Nutrichologist. Ta-da, there it was; after months of saying I’m a Culinary Nutritionist, Eating Psychology Health Coach, and Integrative Nutrition Coach, I could say Nutrichologist!

So now that you know where the name came from, let’s break it all down, and the best way to explain Nutrichologist is to ask you a few questions…

Do you know what you need to do every day to maintain your health and wellness?

If your answer is an unequivocal yes, then message me… I have questions.

If your answer is anything between yes (with a slight hesitation) to heck no, I’m just winging it, then welcome, you are with your people.

Through the years and my studies, I have seen some giants in the health and wellness industry do 180° turns on what they believed as absolute truths. Let’s go bigger; many of the premises for what we have as institutionalised health guidelines are being disproved or ‘edited’. These are people and organisations with some serious credentials that go into studies and details you and I will most likely never fully comprehend… yet… they get it wrong; oops, change their findings?

So, whenever I hear someone say something is THE way to go, I cannot help but wonder what its shelf life will be?

How many things in the name of health and wellness have you tried in your lifetime?

We all want to eat better, live more consciously, and adopt a healthier approach to life in general. We buy books, listen to podcasts, and try different programs but still find it challenging to figure out what we need to do on a day-to-day basis. Some things work, and others we have no idea, but there must be some benefit…right?

I get it. That was me many years back. There was a success (often short-lived), and there was a whole lot of unpleasantness (let’s face it, some of those miracle products/practices aren’t for the faint-hearted). Ultimately, I always felt I wasn’t quite getting the big picture.

The more I learnt, the less I seemed to know, and none of it empowered me to eat and live intuitively. But this isn’t just about me; look around, look at the world. We have so much evidence and knowledge. Yet year on year, lifestyle diseases like obesity, heart disease, cancer, diabetes keeps rising and affecting our children more and more.

Dawn, that’s pretty gloomy! Is there even any point in trying?

ABSOLUTELY. And by absolutely, I don’t mean that I have a miracle answer or even a fantastic offer. No, real life isn’t that glamorous, it may have glamorous moments (tiara on standby), and we need to celebrate those moments. But the reality is this:

  • Anything worthwhile takes work and effort.
  • The answer is not out there; it is where you are now.
  • There is no silver bullet or single solution.

I need at least 100 points for my cliché badge, but, cliché or not, it’s all true. After all my studies, life experiences, and lessons, I realised a few things. These things that I have learned and continue to learn (because life is incredible that way) lie at the heart of Nutrichologist.

Now for the truth bombs…

  • Living and being healthy is profoundly personal and varied, and there are no guarantees. It also looks different from person to person. Period!

In a world where we are bombarded with snapshots of near-perfect people, quick solutions, and instant everything, our own lives can seem less than in comparison. As individuals, we know it’s not realistic, but it doesn’t stop us from secretly trying.

  • Our perceptions and reality are often very different.

Life is about ups and downs, ebb, and flow. Even in the crappiest moments of our lives, something can bring us joy. You can look over at your partner wearing their unsexy hobo-esque sleepwear and still see what you love about them. You can be healthy without ever having a smoothie or going on a juice cleanse.

  • YOU are unique – find what works for you.

We are all different, and no two people on the planet are the same, which is why we have soooo many different dietary principles and plans. Many things influence what, why, how, and when we eat and live. Circumstances change which means adapting ways of doing and thinking.

What does Nutrichologist do then?

  • Guide
    Your journey is deeply personal and, as mentioned, influenced by many factors. Nutrichologist helps you navigate these many influences through exploration, discussion, and experimentation.
  • Practical Nutrition
    Information does not always translate into doing. Sharing nutritional information is a part of the Nutrichologist experience, however applying the knowledge using cooking classes, challenges, and discussions is key.
  • Experiment
    There is no handbook; the way to find what works for you is through trial and error, focusing on experimentation and exploration. This also means all are welcome and without judgement.

The goal is for you to find your way to being confident and comfortable with your food and lifestyle choices, to help you create your unique user manual and to know how to adapt it without getting overwhelmed.

It is finding your inner guru and learning to trust the one true specialist that knows you inside and out – YOU!

So, join me as we live, learn and laugh through the lenses of mind, body, and nutrition.


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